Why you should automate with Iterable

Align sales and marketing

Align sales and marketing
Personalize marketing campaigns
Unify your customer data
Connect with customers on mobile

Why these integrations and automations matter:

Sales data can help you build marketing campaigns that drive repeat purchases, enable upsells, and raise additional revenue from customers. Help sales and marketing share customer data by integrating Iterable with your CRM – be it Salesforce, Hubspot, Zendesk Sell, or another app.
Sync records

Sync customer records in Iterable and your CRM, so you can ensure you have all the information about a potentially marketable contact. Any changes made to the contact in your CRM can automatically sync back to Iterable, and vice versa.
Empower sales

Help your sales team identify upsell opportunities. For example, you could trigger an event in Salesforce when Iterable sees that a customer opened an important marketing email. Route leads with custom logic using attributes like territory, company size, revenue or any other custom field to accommodate complex routing rules.
Run targeted campaigns

Run targeted campaigns in Iterable based on customer data from your CRM. For example, you could use a customer’s order history from Salesforce to send an email in Iterable when it’s time to repurchase an item.

Do everything in one place

Customize your Iterable integration with the following triggers and actions.

Triggers

When this happens…

Iterable

New event Real-time
New System webhook event in Iterable
New workflow event Real-time
New workflow event in Iterable

Any other trigger you can think up

Actions

Do this…

Iterable

Add subscribers to a list
Add Subscribers to a list in Iterable
Update records in bulk
Bulk update records in Iterable
Upsert records in bulk
Bulk upsert records in Iterable
Create record
Create record in Iterable
Custom action
Custom action in Iterable
Delete record
Delete record in Iterable
Export data
Export Data in Iterable
Get record details
Get details of specific record in Iterable
Search records
Search record in Iterable
Send notification
Send object in Iterable
Subscribe a user
Subscribe a User to a group in Iterable
Unsubscribe a user
Unsubscribe a User to a group in Iterable
Update record
Update record in Iterable
Upsert record
Upsert record in Iterable

Any other action you can think up

Let us tailor your Iterable integrations

The wonders of Workato

Easily set up as many intelligent automations you need.

1000s of ready-to-use templates
Accelerate work with intelligent automation
Do it yourself, faster
Build bots. Put them to work

Market leaders run on Workato

About Iterable Integrations

It isn’t always easy to present a unified marketing message to your leads and customers, especially when you’re reaching out across different platforms. Iterable is a growth marketing platform that lets you create, coordinate, and execute targeted campaigns on all channels.

Want to do more with Iterable? Workato lets you integrate Iterable with any application to automate marketing across your business. See what’s possible in a personalized demo.

How you can integrate Iterable

Automate, personalize, and experiment with email campaigns.
Deliver targeted content with push notifications, mobile inbox, and text messages.
Create unique experiences with personalized content.