Drive Growth with Automation and AI

Enhance go-to-market agility by automating workflows across your martech stack

“Prior to Lead Bot, we would see 24 hours in terms of a response time on most channel-based leads, and we’ve reduced that to under 10 minutes.”

Kristen Keefer

Marketing Operations Manager at Salesloft

Top 5 ways modern marketing teams are automating with Workato

When it comes to automation, the sky’s the limit! Here are some common ways high growth companies are automating to drive better revenue.

Automated Product-Led Growth (PLG)

Automatically create targeted marketing campaigns based on behavioral data and deliver accounts to sales that exhibit the highest propensity to buy.

Results: 4x increase in product intent data-sourced revenue

seamless abm execution

Orchestrate your ABM workflows seamlessly by tying in data from multiple sources into CRM or MAP, and executing campaigns via advertising, email or direct mail to coordinate a surround-sound ABM approach.

Results: > 80% increase in Annual Contract Value (ACV)

CAMPAIGN LAUNCH OPERATIONS

Connect your project management tool to your Marketo to remove the manual steps needed to clone and update programs for every campaign request.

Results: Campaign execution reduced from 3 days to 10 seconds. Estimated $400,000 savings in agency spend.

speed to lead

Maximize lead to meeting conversion rates by automating your lead intake and routing process. Use Lead Bot to deliver real-time, actionable notifications to SDRs directly in Slack, with all of the relevant lead info from multiple systems so they can reach out instantly.

Results: < 10-min initial response time (IRT) to inbound leads

list upload validation and enrichment

Say goodbye to manual scrubbing of lead lists from events, vendors, and webinars. Automate the validation and enrichment of leads to ensure database hygiene, and your team can spend time on higher value tasks.

Results: 1,500 hours/year saved from manual lead validation and upload

marketing analytics and reporting

Power your Marketing analytics dashboard and get real-time product-usage data or web analytics from various apps, so you can make informed decisions on Marketing campaigns.

Results: Data at your fingertips, instead of waiting for weeks

Why Workato for Marketing teams?

drive better revenue

Crush your revenue goals by automatically surfacing the highest quality leads and accounts to sales and help them win bigger and faster.
ACHIEVE MORE WITH LESS

Reduce manual work and retire inefficient processes so your team can focus on higher value work.
DO IT YOURSELF, SECURELY

Use a platform that’s enterprise-grade, and is IT-approved. We’re named Leaders in the 2023 Gartner Magic Quadrant for iPaaS, the Forrester Wave IPaaS Q3 2023, and in G2.com Enterprise Grid Report for iPaaS.
MAXIMIZE YOUR MARTECH STACK

A typical growth-stage company has more than 20 apps in their martech stack. Reduce data silos and get full value out of your marketing technology investments.

What’s included in an automation assessment?

Executive kickoff

Workato GTM experts kick off with department execs and ops leads to align your business objectives to high impact automation opportunities.
Process mapping

Use case deep dives with process leads and technical owners. Your Workato expert will help map out current vs. future state process maps with the associated impact of automation.
Education & execution

Product enablement and training with dedicated Workato support for each project team to learn Workato while implementing top priority automations.
Findings & recommendations

Regroup with exec sponsors to present initial success and plans for continued implementation of automation strategy relating to stated business objectives.

Why Our Customers Love It

"[Workato] not only saved my team time, but it also allowed us to help marketing by cutting our SLA by a full day. That's huge, in order to get leads from marketing into Salesforce for sales follow-up"

Allison McLaughlin

Head of Campaign Operations at Box

P.S.: As part of the Norwest portfolio family, you’ll get 10% off your subscription, and a free assessment + benchmarking of your GTM operations (valued at $895).