$8.5M/yr
in headcount savings in Customer Success
3x
pipeline generated through ABM and lead-to-opportunity
67%
improvement in employee productivity in 6 months
Product-led Sales
Take action on customer signals at scale
The mission of product-led sales is to align your success with your customer’s success. Your ability to understand customer behavior and drive tailored engagement must be driven by automation.
Supercharge NRR with product-led sales
Sync customer data across 1000s of GTM systems
- Leverage Reverse ETL for moving data into your downstream GTM systems
- Sync data in real-time or time-based batches
- Centralize customer data with 1,000s of prebuilt connectors
Focus GTM efforts on key signals
- View accurate and timely data within the apps you’re already using
- Surface key product signals to marketing, sales, and customer success at the right time
Take action at scale
- Empower marketing, sales, and customer success teams to define plays based on specific customer behaviors
- Build recipes to automate prescribed GTM team actions at scale
- Engage customers at the optimal time
Accelerate growth using Workato's pre-built connectors
Snowflake
Our Snowflake connector lets you manage and administrate compensation and benefits, manage employee and skills profiles, enrich and transform business data into accounting, gain insights into every aspect of your business, and intelligently automate processes for improved efficiency.
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Marketo
Use our Marketo connector to build reusable marketing materials in Marketo Design Studio, track and manage your leads in Marketo Lead Database, and send targeted content to leads using Marketo Marketing Activities.
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Salesforce
Connect your product to the world’s leading CRM to create automations leveraging your customer’s sales, customer service and marketing data.
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Outreach
Our Outreach connector lets you accelerate deals with best practices based on past performance and get detailed insight into your accounts and sales activity data.
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