Episode Summary
In this episode, Markus Zirn and Enver Cetin explore the game-changing potential of GenAI and digital twins in transforming business processes. They discuss how these technologies are reshaping customer interactions, automating decision-making, and redefining job roles. Enver shares real-world insights from Ciklum's Workato automation projects, emphasizing the importance of clear process mapping and embracing innovation to stay competitive. Throughout the conversation, Enver highlights how these advancements are revolutionizing both customer and employee experiences.