Thought Leadership
Rethinking the Customer Journey in the Digital Age
In 2018, most companies are familiar with the concept of the customer journey: the process of selection, from brand awareness...
Productivity
Is Your IT Team Always On Call? Automation Can Help.
IT is one of the few teams where crisis management is a large part of the job. Because IT issues...
Integration and automation
What You Should Know About Using RPA For Your Business
There are a million ways to streamline your workflows, but robotic process automation (RPA) is perhaps the most misunderstood. According...
Productivity
No Department Left Behind: Why Automation Is Crucial to Every Team
In 2018, businesses will waste $900 billion in digital transformation spending, because 70% of digital initiatives won’t achieve their goals....
Thought Leadership
The significance of Mulesoft’s acquisition to the integration market
Salesforce’s acquisition of Mulesoft at an astounding 16x forward multiple is a strong indicator of the significant and growing role...
Customer Stories
5 Companies Using Workato to Democratize Integration
In 2018, businesses will spend $1.3 trillion on digital transformation projects. At the same time, 70% of these initiatives will...
Thought Leadership
What Customer Ops Looks Like At Four Real-World Companies
Throughout every business, dedicated teams work behind-the-scenes to streamline key processes. Marketing ops, for example, works to drive the marketing...
