Marketing
Context Marketing with Slackbots: A Complete Guide
The context marketing mantra is: “Get the right content to the right person at the right time.” You might use...
Customer Stories
How Atlassian Accelerated Their ERP Migration with Workato
With Automate 2024–Workato’s annual customer conference–behind us it’s time to share the top stories to inspire IT teams to embrace...
Embedded integration
Embedded iPaaS vs Traditional iPaaS
Embedded iPaaS and Traditional iPaaS serve distinct roles in the integration ecosystem, each tailored to meet specific organizational needs and...
Marketing
How to Build a Martech Stack
There are two ways to assemble a powerful martech stack: buy or build it. For some of us MOps folks,...
Integration and automation
Marketo Slack Integration Guide
By integrating Marketo and Slack you can send notifications and automate more complicated workflows like routing leads, requesting approvals, and...
Productivity
Data Integration Tools: 8 Top Tools and How to Use Them
In this post, we’ll take a look at what data integration is and why it’s important. We’ll also see some...
Company News
Workato Honored Among the Forbes Cloud 100
We are thrilled to announce that Workato has been named to the Forbes Cloud 100 list for another year! This...