How our Marketo Sales Insight Bot improves our team’s speed to lead

How are prospects engaging with your business?  For most organizations, there are a multitude of answers. One lead may have...

What is lead enrichment? And how can automation elevate your lead enrichment process?

When a lead comes in, a rep needs to respond within 5 minutes to maximize their chances of contacting and...

What are data silos? And how do you eliminate them?

It’s no secret that organizations of all shapes and sizes are adopting a growing number of apps.  For marketers, this...

How Workato approaches growth marketing

Over the past few years, my team has worked tirelessly on ideating and executing countless experiments on just about every...

Application integration vs data integration: how they overlap

Data integration and application integration are often incorrectly treated as one and the same. This can lead to miscommunication between...

How to automate your invoicing process end-to-end

No organization is immune to receiving late payments. In the case of medium-sized organizations, more than 1 in 4 of...

What is recruiting automation? Plus 9 ways to leverage it

Recruiting automation is the use of automation to streamline recruitment processes end-to-end. It involves a platform that can “listen” for...

Work Automation Index

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