Thought Leadership
How our Marketo Sales Insight Bot improves our team’s speed to lead
How are prospects engaging with your business? For most organizations, there are a multitude of answers. One lead may have...
Sales
What is lead enrichment? And how can automation elevate your lead enrichment process?
When a lead comes in, a rep needs to respond within 5 minutes to maximize their chances of contacting and...
Integration and automation
What are data silos? And how do you eliminate them?
It’s no secret that organizations of all shapes and sizes are adopting a growing number of apps. For marketers, this...
Thought Leadership
How Workato approaches growth marketing
Over the past few years, my team has worked tirelessly on ideating and executing countless experiments on just about every...
Integration and automation
Application integration vs data integration: how they overlap
Data integration and application integration are often incorrectly treated as one and the same. This can lead to miscommunication between...
Finance
How to automate your invoicing process end-to-end
No organization is immune to receiving late payments. In the case of medium-sized organizations, more than 1 in 4 of...
Human Resources
What is recruiting automation? Plus 9 ways to leverage it
Recruiting automation is the use of automation to streamline recruitment processes end-to-end. It involves a platform that can “listen” for...