What’s the best way to tackle your integration backlog?

With all the software options out there today, SaaS businesses are increasingly facing the challenge of keeping up with integration requests. This backlog not only hampers operational efficiency but can be a hit to customer satisfaction and a drag on your competitive edge. Here’s why:

1. Volume of Integration Requests: As businesses grow and evolve, so does the number of applications and systems they use. Each new tool or system introduced into the ecosystem potentially requires integration with existing systems. This growing volume of integration requests quickly becomes overwhelming, especially when each integration can be complex and time-consuming to implement.
2. Engineering Resources: Building integrations requires significant engineering resources. These resources are often already stretched thin, working on core product development and other high-priority projects. Dedicating time to integrations can detract from these critical tasks, slowing down innovation and product enhancements.
3. Niche Integrations: The rise of SaaS has led to an explosion in the number of niche applications used by businesses. While these tools can be incredibly valuable for specific functions or industries, they also add to the integration challenge. Building and maintaining integrations for a long tail of niche applications is not only resource-intensive but can also be technically challenging.
4. Complexity and Customization: Each integration can come with its own set of complexities, requiring custom solutions. The need for customization increases the time and resources needed for each integration, adding to the backlog.

How to integrate and automate effectively

Given these challenges, it’s clear that businesses need a strategic approach to manage and reduce their integration backlog. This is where embedded iPaaS (Integration Platform as a Service) comes into play. Embedded iPaaS solutions offer a way to streamline and accelerate the integration process, enabling businesses to offer a wide range of integrations to their customers without the need for extensive custom development.

Embedded iPaaS solutions provide several key advantages:

• Scalability: They allow businesses to quickly scale their integration offerings to meet customer demands without being limited by resource constraints.
• Pre-built Connectors: With access to a vast library of pre-built connectors, businesses can easily connect to a wide range of applications and systems, reducing the time and effort required to build integrations from scratch.
• Customization and Flexibility: Despite offering pre-built solutions, embedded iPaaS platforms also offer the flexibility to customize integrations to meet specific business needs, ensuring that even the most complex integration requirements can be met.
• Security and Compliance: Embedded iPaaS solutions are designed with security and compliance in mind, offering features like encryption, data retention

Workato’s Embedded Integration Platform

Workato offers an Embedded Platform that accelerates product innovation and adoption by offering integrations at the speed and depth your customers demand.

With Workato, you can: 

• Take embedded integrations to market 3x faster with access to 1000+ pre-built connectors to SaaS applications and databases and hundreds of thousands of automation templates—which we refer to as “recipes”
• Enable less technical resources to implement integrations and automations in minutes via our low-code UI – freeing up engineering resources to focus on you core product
• Seamlessly embed our Enterprise Automation Platform directly into your product with the configuration options that meet your needs
• Use a centralized admin dashboard to easily track usage and manage permissions
• Drive new revenue and differentiation by productizing your integrations and automations
• Leverage our patented Workbot to build chatbots that can be incorporated into your product’s workflow automations—or that simply allow clients to access data and actions from your product without leaving their business comms platform

To learn more about how Workato’s Embedded Platform can help drive efficient, product-led growth you can schedule a demo with one of our integration experts.