Ivan Lieckens, a Product Manager at Sitecore, has had a front-row seat to the company’s evolution in digital experience platforms (DXP). Founded over two decades ago in Denmark, Sitecore has been a pivotal player in MarTech, consistently innovating and redefining customer experiences. The company’s mission is clear: empower businesses to deliver exceptional experiences and positively impact the world through technology.
Expanding Horizons: Sitecore’s Shift to Composable Architecture
In recent years, Sitecore has transformed from a single-product organization into a multi-product portfolio, largely through strategic acquisitions. This transition aligned with the rise of composable architecture, which promotes building tech stacks from best-of-breed solutions. Recognizing this industry shift, Sitecore identified a critical need for integration across its expanding portfolio.
Initially, Sitecore explored building integration tools in-house but ultimately decided to partner with an established iPaaS provider. This led to a partnership with Workato’s Embedded Platform, which Sitecore leveraged to create Sitecore Connect. Within four months, Sitecore developed a low-code/no-code integration solution that offers a seamless drag-and-drop interface, making it easy for users to integrate across applications.
Sitecore Connect: Transforming Integration for Customer Success
Since its launch, Sitecore Connect has proven invaluable to customers, providing a straightforward way to build and deploy integrations. The platform’s simplicity and efficiency make it a powerful sales tool; Sitecore representatives often demonstrate live integrations on sales calls, leaving a lasting impression on potential clients. Sitecore Connect enables faster deployment, streamlines workflows, and significantly reduces operational challenges for businesses.
Data Management and Compliance
Sitecore Connect’s strengths have quickly become apparent in high-demand areas. One primary use case involves Customer Data Platforms (CDPs), where customers integrate their CDP data with tools like CRM systems and advertising platforms, such as Facebook and Google Ads. This integration allows data to flow freely, improving customer engagement and streamlining marketing efforts.
Another popular application of Sitecore Connect is in Digital Asset Management (DAM). Many brands rely on DAM to store, manage, and share digital assets across channels and partners. Sitecore Connect facilitates this process by moving assets between DAM systems and external tools, allowing for centralized storage and easy accessibility for agencies and partners.
Sitecore has also added forms integration capabilities, addressing the need for data compliance and residency. The latest version of Sitecore Connect allows customers to control where data from forms is routed and stored, alleviating concerns around data sovereignty and ensuring compliance with global regulations.
Meeting Global Demands
With Sitecore Connect, data security and flexibility are top priorities. With the embedded platform, Sitecore can take advantage of Workato’s security architecture, offering a zero-retention policy and options for no data storage and providing a secure and compliant solution for customers. Sitecore Connect also supports global deployment across multiple regions, including the United States., Western Europe, Australia, and Singapore, aligning with Sitecore’s own global strategy and enabling high-performance experiences across markets.
Sitecore’s Vision for the Future: Building on Sitecore Connect’s Success
The release of Sitecore Connect has been a defining moment for Sitecore. Industry analysts have recognized its value, noting Sitecore Connect’s low-code/no-code approach and powerful integration capabilities as key strengths within Sitecore’s DXP offerings.
Looking ahead, Sitecore is committed to expanding Sitecore Connect’s capabilities, further enhancing its partnerships and iPaaS integrations. As digital experiences continue to evolve, Sitecore Connect is poised to remain an essential tool for businesses aiming to unlock the full potential of their technology ecosystems.
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