For modern businesses, seamless software integration is no longer a luxury, it’s a necessity. As a project management platform designed to help teams move faster and work better together, Hive needed to ensure that customers could connect their essential tools effortlessly. However, meeting these integration demands presented significant challenges, ranging from resource constraints to long development timelines.
The Growing Integration Challenge
Before implementing Workato’s embedded iPaaS solution, Hive faced a growing bottleneck in its ability to support integrations. Customers relied on a wide variety of tools, each requiring different levels of connectivity. Building direct integrations for every request was not sustainable, as it required a considerable investment of engineering time and resources. With a team of 30 in product and engineering, Hive had to make tough decisions about where to allocate its efforts. Developing custom integrations from scratch was both expensive and time-consuming, leading to slow turnaround times and occasional lost opportunities when prospects needed an integration Hive couldn’t yet support.
This challenge was compounded by the competitive nature of the project management space. Prospective customers frequently asked whether Hive could integrate with specific tools, and without a scalable solution, the team risked losing business to competitors who could provide these connections more easily. The need for a better approach became clear; one that could allow Hive to deliver integrations at scale without overextending its engineering team.
Finding the Right Solution: Workato’s Embedded Platform
The solution came in the form of Workato’s Embedded Platform. By leveraging Workato, Hive dramatically expanded its integration capabilities without having to build and maintain each connection manually. Workato’s platform provided access to thousands of pre-built integrations, allowing Hive to support a broad range of third-party tools right out of the box. This shift not only streamlined the integration process but also significantly reduced the cost and complexity associated with building new connections.
To ensure a seamless experience for customers, Hive packaged Workato’s functionality into its own app, Hive Automate. This allowed Hive customers to enable integrations directly within Hive, making the process feel like a natural part of the platform rather than a separate third-party tool. Beyond just standard integrations, Workato enabled Hive to offer highly customizable workflows, giving customers the ability to tailor automations to their specific needs.
Accelerating Business Growth and Customer Satisfaction
The impact of this change has been substantial. Hive can now respond to customer integration requests almost immediately, accelerating the sales cycle and improving conversion rates. Where previously it might have taken weeks to develop and deploy a new integration, the team can now deliver a working solution in just a few days. This has made Hive far more agile and responsive to market demands.
From an operational standpoint, Workato has allowed Hive to reduce its dependency on engineering resources for integrations. Non-technical team members can now build automations and workflows without requiring deep technical expertise, freeing up the engineering team to focus on core product development rather than custom integration work. This efficiency has led to significant cost savings and a better allocation of resources.
Customer satisfaction has also improved, as businesses using Hive can now connect their existing tools quickly and easily. Many customers have unique workflows that require specific integrations, and Workato enables Hive to provide solutions that meet those needs without requiring additional development work. This flexibility has not only enhanced the customer experience but also increased retention, as businesses are more likely to stick with a platform that integrates seamlessly with their existing tech stack.
Data-Driven Insights and Marketing Advantages
Additionally, the ability to track integration usage has provided Hive with valuable data-driven insights. By understanding which integrations customers use most, the marketing team can refine their strategies and better position Hive to attract new customers. This visibility into user behavior helps Hive continuously improve and evolve its offerings to meet customer demands.
Having a comprehensive integration ecosystem has also become a major selling point. Many prospects enter the sales process with a checklist of integrations they need. With Workato, Hive can confidently say “yes” to more requests, making it easier to win deals and move customers through the sales funnel faster.
The Future of Hive with Workato
Looking ahead, Hive sees embedded iPaaS as an essential component of any modern SaaS platform. Without a scalable integration solution, software companies risk falling behind, unable to meet customer expectations for seamless connectivity. For Hive, Workato has become a crucial enabler of growth, allowing the team to stay competitive while maintaining an efficient and scalable product.
In an industry where integrations can make or break a deal, Hive’s decision to embed Workato has positioned them for long-term success. By transforming their approach to integrations, they have reduced costs, improved efficiency, and, most importantly, ensured that customers can work smarter and faster. In today’s software landscape, an embedded iPaaS isn’t just a nice-to-have; for companies like Hive, it’s a game-changer.
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Learn how Workato’s Embedded Platform can elevate your product integration strategy by scheduling a demo with one of our automation experts.
