Sales
What is lead enrichment? And how can automation elevate your lead enrichment process?
When a lead comes in, a rep needs to respond within 5 minutes to maximize their chances of contacting and...
Thought Leadership
How Workato approaches growth marketing
Over the past few years, my team has worked tirelessly on ideating and executing countless experiments on just about every...
Finance
How to automate your invoicing process end-to-end
No organization is immune to receiving late payments. In the case of medium-sized organizations, more than 1 in 4 of...
Human Resources
What is recruiting automation? Plus 9 ways to leverage it
Recruiting automation is the use of automation to streamline recruitment processes end-to-end. It involves a platform that can “listen” for...
Sales
How Workato’s Sendoso connector helps your team use the sending platform to drive more revenue
Here at Workato, we believe that in order for your technology to work in harmony, it needs to adapt to...
Human Resources
What is HR automation? Plus 5 impactful examples
When we surveyed 100 IT executives as part of our State of Automation study, we found that many organizations already...
Customer Stories
Creating your perfect embedded platform roadmap
Unanet—a leading provider of ERP and CRM solutions—had more than 100 point-to-point integrations built with their clients’ payroll systems. Don...