Marketing

Your leads can come from a variety of places, from a demo request form to an email nurture sequence. No...

Based on research at Stanford University, simply adding the recipient’s first name to an email’s subject line increases their likelihood...

More than half of marketing leaders (60%) believe that events are the most important marketing channel for hitting their business...

More than 4 in every 5 adults in the U.S. have a smartphone. It’s become our platform of choice when...

Your marketing team is constantly busy. From launching campaigns to creating content, they’ve got their hands full with projects that ...

You can’t answer these questions by reading your customers’ and prospects’ minds, but you can do something nearly as effective:...

As a marketer, you’re playing an increasingly important role at each stage of the customer lifecycle. You’re tasked with engaging...