Marketing
A guide to marketing automation integration
These marketing automation integrations can help your team nurture leads intelligently, collaborate more effectively, and more.
Sales
5 front office automations that can help you delight clients and close more business
These automations can help you streamline approvals, nurture leads intelligently, address churn risks successfully, and more.
Sales
Why you should integrate your CRM with your marketing automation platform
We'll cover 3 integration use cases to highlight how connectivity between the two can drive impactful business outcomes.
Marketing
What is product intelligence? And how can it empower customer-facing teams?
We'll cover how your success teams, reps, and marketers can use product intelligence to delight clients and improve their KPIs.
Sales
Customer 360: A Detailed Guide
We'll cover how a customer 360 can work, the challenges in implementing one, and a solution to overcoming these challenges.
Thought Leadership
How Workato approaches growth marketing
Over the past few years, my team has worked tirelessly on ideating and executing countless experiments on just about every...
Marketing
5 automations that can supercharge your lead generation efforts
Lead acquisition can be an expensive endeavor, as each lead costs at least $30 to attain, on average, across channels....