Marketing

The context marketing mantra is: “Get the right content to the right person at the right time.” You might use...

There are two ways to assemble a powerful martech stack: buy or build it. For some of us MOps folks,...

The marketing operations (or “MOps”) team is the technical muscle behind your company’s marketing campaigns, but it’s also your untapped...

Learn how, exactly, our MOps team uses Workato to streamline the process of creating web content.

We'll break down the pitfalls of a traditional customer 360 and explain how a modern one supports GTM teams by sharing examples.

Learn about impactful automations you can build, the benefits that come with implementing them, and more.

These marketing automation integrations can help your team nurture leads intelligently, collaborate more effectively, and more.