Productivity
Agile Methodology for Marketing Teams
Product teams understand: agile project management is 97% more productive, 91% more time efficient, produces 50% better results, and has...
Marketing
Context Marketing with Slackbots: A Complete Guide
The context marketing mantra is: “Get the right content to the right person at the right time.” You might use...
Marketing
How to Build a Martech Stack
There are two ways to assemble a powerful martech stack: buy or build it. For some of us MOps folks,...
Marketing
How to Optimize Revenue and Pipeline with MOps
The marketing operations (or “MOps”) team is the technical muscle behind your company’s marketing campaigns, but it’s also your untapped...
Marketing
Workato-on-Workato: how MOps saved our marketing team thousands of hours within 6 months
Learn how, exactly, our MOps team uses Workato to streamline the process of creating web content.
Sales
Why a modern customer 360 is key to enabling GTM teams (and a traditional customer 360 isn’t)
We'll break down the pitfalls of a traditional customer 360 and explain how a modern one supports GTM teams by sharing examples.
Marketing
The ultimate guide to automating campaign operations
Learn about impactful automations you can build, the benefits that come with implementing them, and more.