Author: Jon Gitlin

What is lead enrichment? And how can automation elevate your lead enrichment process?

When a lead comes in, a rep needs to respond within 5 minutes to maximize their chances of contacting and...

What are data silos? And how do you eliminate them?

It’s no secret that organizations of all shapes and sizes are adopting a growing number of apps.  For marketers, this...

Application integration vs data integration: how they overlap

Data integration and application integration are often incorrectly treated as one and the same. This can lead to miscommunication between...

How to automate your invoicing process end-to-end

No organization is immune to receiving late payments. In the case of medium-sized organizations, more than 1 in 4 of...

What is recruiting automation? Plus 9 ways to leverage it

Recruiting automation is the use of automation to streamline recruitment processes end-to-end. It involves a platform that can “listen” for...

What is HR automation? Plus 5 impactful examples

When we surveyed 100 IT executives as part of our State of Automation study, we found that many organizations already...

Creating your perfect embedded platform roadmap

Unanet—a leading provider of ERP and CRM solutions—had more than 100 point-to-point integrations built with their clients’ payroll systems. Don...

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