SAN MATEO EVENT CENTER, CA
August 13th - 15th, 2024

Automate

BUSINESS AS UNUSUAL
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Who should attend Automate?

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    IT Champions

    AI & Digital Transformation Experts, Business Systems

    Discover and learn from industry leaders utilizing Workato, enhanced with AI, to integrate and automate sophisticated workflows across a multitude of applications and data sources. Learn how to streamline IT operations, accelerate automation deployment, and drive high revenue impact.

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    Business Innovators

    Sales, Marketing, Finance, HR, Procurement & Supply Chain

    Explore sessions that are focussed on driving innovation and transformation in your organization leveraging Automation, Integration and Generative AI. Don’t be left behind on hearing how these technologies can transform your core line of business functions with greater accuracy, speed and confidence.

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    Product Superheroes

    Product Leaders, Engineers, Professional Services

    Automation and Integration are key to driving product-led growth at scale. Your product’s value is tied to how it fits in your customer’s tech stack. Attendees learned how integrations can make your product stickier, increase retention, create valuable differentiation, and can even boost revenue.

Reasons to attend

This conference ignites efficiency across IT, Finance, HR, RevOps & Product, empowering you to integrate, automate, and scale. Don't miss out!

IT Supercharger
Business Innovator
Product SuperHero
Growth Leader
IT Supercharger

IT Supercharger

AI, Digital Transformation, Architects and Innovators

Discover and learn from industry leaders utilizing Workato, enhanced with AI, to integrate and automate sophisticated workflows across a multitude of applications and data sources. Learn how to streamline IT operations, accelerate automation deployment, and drive high revenue impact.

Business Innovator

Business Innovator

Finance, HR, Procurement

Explore sessions that are focused on driving innovation and transformation in your organization leveraging Automation, Integration and Generative AI. Don’t be left behind on hearing how these technologies can transform your core line of business functions with greater accuracy, speed and confidence.

Product SuperHero

Product SuperHero

Product Leaders, Engineers, Professional Services

Automation and Integration are key to driving product-led growth at scale. Your product’s value is tied to how it fits in your customer’s tech stack. Attendees learned how integrations can make your product stickier, increase retention, create valuable differentiation, and can even boost revenue.

Growth Leader

Growth Leader

Marketing, RevOps, Sales

Immerse yourself in the latest trends and technologies at the intersection of marketing and technology. Come away with actionable knowledge and the tools to stay ahead in a rapidly evolving digital landscape that includes AI, Automation and Integration.

Network with attendees

Highlights from 2023

Register now!

Where else are we headed?

  • sponsorship-automate-2024

    Secure your sponsorship spot!

    Accelerate connections with exclusive access to 1,000+ Workato customers and prospects. Limited sponsorship slots.

    Sign up today
  • interested-speaking

    Interested in speaking?

    Apply to speak at Automate this year! Applications can be submitted via the button below.

    Apply to speak
  • watch-automate-2023

    Watch Automate 2023

    Automate 2023 was our first full in-person conference. Watch last year’s announcements and insightful session recordings.

    Watch past sessions