How to Enable Digital Transformation with Automation: A Guide

When it comes to digital transformation it’s no longer a question of if you should do it, but when. According...

How to Automate Lead Enrichment and Expedite the Lead Management Process

Lead enrichment is an important part of the lead management process, which also includes lead uploads, lead-to-account matching, lead routing...

The Top Three Challenges in B2B Tech (And How to Solve Them)

According to McKinsey, B2B digital leaders who invest in the appropriate technologies and practices drive five times more revenue growth...

CIO Automation Series: The Art of Automation with Autodesk & Nutanix

For Wendy M. Pfeiffer, CIO at Nutanix, it’s clear that it is time for IT to evolve. She points to...

Why Buying Marketing Automation Platforms Like You’d Buy a Car Doesn’t Work

This is a guest post by Fab Capodicasa, Managing Director of Hoosh Marketing. When choosing a marketing automation platform (MAP),...

The Value of Automation for the Digital Enterprise

Today’s era of automation is light-years ahead of the past. On par with subsequent Industrial Revolutions, each era of automation...

Evaluating an integration platform? Here’s what you need to know

Companies are increasingly realizing the importance of moving to the cloud. According to Forbes, 83% of enterprise workloads will be...

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